This post is a continuation of a thread I started on LinkedIn regarding remarketing & Microsoft Audience Network – sort of a Part I. Part II: Remarketing Roots & Why They’re Important “Remarketing” was simple and direct back in the day. Search marketers have known for a long time how powerful personalization can be in
These Google AdWords news updates are coming a bit late… however are still nevertheless relevant news for paid search marketers. Below you will find a quick bullet list run down of the latest changes and updates (upgrades?) in paid search. Get Your Google AdWords News Updates Hot Off Press LOCAL PAID SEARCH NEWS Local business
Keep it Simple Sweetheart – Google AdWords Certification I renewed my Google AdWords Search and Shopping certifications a few weeks ago. The certs are good for 1 year from the date the test is taken. Since a full year had gone by since the expiration of my previous Google Adwords certifications, I wanted to brush up
Intro to Data Science 101 I decided to explore the possibility of bringing my varied education credentials and life experiences into the field of data science. I’m super excited about this new direction in my life, so I hope you don’t mind if I share some highlights with you as I study and learn about
